Unit Membership Teams may find the following resources helpful for recruiting and retaining scouting families. Feel free to use and share these resources as needed. Have a resource to share or see a need for a new resource – please reach out via email.
Recruitment and Retention Resources
If your unit needs flyers, assistance with promotional materials or ideas on how to run a recruitment event, contact us via email to get started!
Membership Contact
Daniel Stromberg
District Director
Daniel.Stromberg@scouting.org
Melissa Rubik
Vice President of Membership
membership@rainbowcouncil.org
Customizable Flyers
Flyers are available for customization and printing for FREE! Preview the flyers and request your custom text at the links below. Please allow at least one week’s processing time for us to prepare your flyers.
Fall Recruitment Timelines
Below you will find suggested timelines to run your fall recruitment campaign.
Scouts BSA Recruitment Packets
Below you will find suggestions and templates for what to include in your Scouts BSA recruitment packets. Each template can be customized to your specific unit details including you unit number, charter organization, and meeting location.
Descriptions of Scouts BSA Packet and Contents
Scouts BSA Packet Labels
Troop XYZ Welcome Information
How is the Scout Troop Different From The Cub Scout Pack
Troop Registration Checklist
Permission to Use and Publish Troop Photos
Roundup and Orientation Slideshows
Below you will find suggestions and templates for PowerPoints to share with prospective families during multi-unit roundups or unit orientation nights. Each template can be customized to your specific unit details including you unit number, charter organization, and meeting location.
Cub Scouts Recruitment Roundup
Scouts BSA Recruitment Roundup
Annual Calendar
Below you will find suggestions and templates for calendars to share with your families. Each template can be customized to your specific unit details including you unit number, links, and events.
New Scout Follow-Up
Below you will find suggestions and templates for what to send to new scouts once they have joined your unit. Each template can be customized to your specific unit details including you unit number, website, and Facebook page.
New Cub Scout Follow-up Email
Welcome to Pack XYZ
Additional Contact Form – Cub Scouts
New Scout BSA Follow-up Email
Welcome to Troop XYZ
Additional Contact Form – Scouts BSA
End of Year Parent Surveys
A great way to ensure retention of current Scouts and families as well as recruit new ones, is to run annual surveys and use the results during your annual planning meetings. Below you will find suggestions and templates for what to include in the surveys and flyers to point families to an online version of the survey (should you create one in a tool like SurveyMonkey or Google Forms).
My.Scouting.Org Leads and Applications
Unit Key 3s and New Member Coordinators (or their designees) have access to unit Leads and Applications in my.scouting.org. Below you find tips, tricks, and best practices for managing these for your units
How to assign a designee for my.scouting.org roles
Typically, Leads, also known as Invitations, are submitted manually by prospective families who have found the unit’s pin on beascout.org. As this is the family’s first impression of your unit, it is important to follow-up quickly and invite them to check out your unit.
Invitation Manager Instructions
Invitation Review Process
Online Applications for scouts and leaders can be submitted through the unit’s pin on beascout.org or through a roster transfer from one unit to another. As the final barrier between your new member and scouting, it is important to follow-up quickly and get the application processed. Remember that just like paper applications, only the unit’s Charter Organization Representative can approve adult applications.
Tools for Onboarding New Leaders
Tools to help new leaders learn and succeed at their roles
Den Leaders:
Welcome, New Lion or Tiger Den Leader
Resources from BSA National
The Membership and Marketing Team at BSA National also have some great sources for recruiting materials. Below you find some of the highlights.
BSA Brand Center
What is the BSA Brand Center?
BSA Brand Center
Recruitment videos to add to your unit website
Cub Scout videos
Scouts BSA videos
Venturing videos
Exploring videos
Recruitment videos to share with perspective families (from BSA Communications)
Welcome to Cub Scouting!
Troops in Action – Scouting For All
Resources for Cub Scout Leaders
Cub Scout Leader National Resources